Nastasha Crawford

Fractional and Senior B2B Marketing Leader

I tend to get called in when marketing and revenue aren't having the same conversation.

Nastasha Crawford. Senior B2B marketing leadership, embedded into your business. Strategy, alignment and hands-on execution until it works.

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Trusted by and worked with

FreeAgent · NatWest Group
InMoment
Revenue Rhino
Whyte & Mackay
Mövenpick · Accor
TS Europe

Sound familiar?

Most B2B marketing problems are the same problem.

I've run marketing for startups, scale-ups, and global brands. The brief is almost always the same: make it work faster.

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That usually means coming in at a senior level, getting clear on what the business actually needs, and building or fixing the engine that connects marketing activity to revenue.

I've done it across EMEA, North America, and APAC, in B2B SaaS, fintech, professional services, and hospitality. The sector changes. The fundamentals don't.

£1.1M generated in qualified pipeline from a single event campaign at InMoment. 230% inbound lead growth and 310% ARR growth at HostPro. 30% CAC reduction across Revenue Rhino's B2B North American portfolio.

£1.1M
Generated in qualified pipeline from a single event campaign at InMoment
230%
Inbound lead growth over four years at HostPro Philippines
30%
CAC reduction across Revenue Rhino's B2B North American portfolio
17+
Years across EMEA, North America, and APAC

The framework

Revenue Aligned Marketing™

Most B2B marketing fails before a single campaign goes live. Not because the marketing is bad, but because marketing and revenue are treated as separate functions. RAM fixes that at the root.

01
Audit
Before anything is built or changed, understand what's actually there. Not just the marketing stack but the full cross-functional workflow between marketing, sales, product, and ops. Where do KPIs converge? Where do they diverge? What's missing entirely?
02
Align
Close the gaps. Align marketing and sales around a single shared goal and make sure every metric, every campaign, and every workflow is pulling in the same direction. One unified system where if sales wins, marketing wins.
03
Embed and Optimise
Strategy without execution is just a document. RAM doesn't stop at the plan. It embeds into the business, hands-on alongside the team, building, testing, and optimising until revenue-first marketing becomes the default way the business operates.

RAM™ Revenue Aligned Marketing · Nastasha Crawford · Scrawford Co

Why me

Not an agency. Not a consultant. Not a junior hire.

The agency problem
They give you impressions, not pipeline.
Agencies optimise for vanity metrics. Impressions, click-through rates, reach. Not one of those metrics is tied to revenue. You spend more and wonder why the pipeline isn't moving.
The junior hire problem
You have an executor. You don't have a strategist.
A good junior marketer can execute. But without senior strategy behind them, they're moving fast in the wrong direction. Busy marketing isn't the same as effective marketing.
The fractional CMO problem
They hand you a deck and leave.
Most senior marketing consultants give you strategy but not execution. You end up with a beautifully presented plan and no one to deliver it. The gap between insight and outcome stays exactly where it was.

I am senior strategy, hands-on execution, and embedded leadership all in one. I stay until it works.

How we work together

Three situations. One solution.

01
No senior marketing leadership
You need senior marketing leadership without a full-time hire. I come in as your fractional Head of Marketing or CMO, embedded, ongoing, and revenue-first from day one.
02
Marketing that isn't working
Audit, align, and fix. Defined scope, clear deliverables, measurable outcomes every quarter. Built around the RAM framework from the ground up.
03
A specific growth challenge
Pipeline, launch, rebrand, demand generation. A defined engagement with clear outcomes. I own it end to end, strategy through to execution.

What people say

In their words.

"Sasha is one of those rare marketing leaders who combines deep strategic capability with an infectious energy that elevates every team she's part of."

Emma Hodgetts
VP Customer Success EMEA, PG Forsta

"Sasha has successfully led many key initiatives across multiple time zones, managed complex projects, and worked seamlessly with team members and customers. Any organization would be lucky to have her."

Brad Hammond
Founder and CEO, Revenue Rhino

"Sasha approaches every project with enthusiasm, professionalism, and a true get-it-done attitude. Sasha isn't afraid to dive in, ask questions, and take initiative."

Chelcea Fowler
Marketing Director North America, InMoment

If your marketing and revenue
aren't aligned, let's fix that.

Book a 30-minute discovery call. No pitch. No commitment. Just a conversation.

Book a discovery call Prefer to email? sasha@scrawfordco.com